About Me

I

love words. From a simple sentence to a complex story – there’s nothing more powerful than the right words coming together. For more than ten years, I have been working as a freelance writer and a full-time brand and marketing strategist. A blend of my two professions is where I feel the most magic happens – sharing a story and having the audience connect with your topic or brand. Personal stories, business profiles, food and fashion features, and of course travel; these are the topics that inspire me and ignite my word-fueled passion. I hope you enjoy the stories I share and I would love to help you share yours as well.

Professional Skills

I’m a marketing and branding professional with a love for writing. I have over seven years of professional marketing experience from both agency and client-side roles. A marketing communications and international business degree provide me with a foundation for effective marketing strategy and brand development. My passion for writing guides my execution of effective tone and message delivery.

Curiosity

curiosity

Strategy

strategy

Creativity

strategy

Here are some facts about my writing:

  • I have written over 150 published articles – that’s almost 200,000 words!
  • I am the Editor at Large for a magazine in Edmonton, with a dedicated feature in each month’s issue that is focused on the latest events and exciting local must-visit spots.
  • My experience ranges from writing articles for print, to creating optimized content for business blogs.
  • With over 7 years of branding and marketing strategy experience, I bring additional insight into content development and focus delivering the best results for the target audience and channel.
  • I have an extensive range of web copy and blogging experience for clients such as homebuilders, realtors, financial service providers, home furnishing stores, and a variety of lifestyle and fashion focused organizations.
  • A thorough understanding of print, web, and social media platforms ensures my content is tailored to suite each specific medium.

Academic Achievements:

    • Vogue Certificate (Condé Nast College of Fashion and Design – London, UK)
    • Writing for Magazines and Journals Course (University of Alberta – Edmonton, AB)
    • Bachelor of Commerce, Marketing Major & International Business Minor (University of Alberta – Edmonton, AB)